RAJ CRAFTS TRADITIONAL THINGS TOO
IT'S YOUR TURN
A launch campaign for Ferrari World Abu Dhabi that positioned the premium brand as accessible. The campaign invited everyone to experience the thrill of Ferrari through an integrated mix of advertising, marking Ferrari's first foray into advertising with a grand and inclusive message.
Role / Concept + Art
Client / Ferrari World, Abu Dhabi
Agency / TBWA/RAAD, Dubai
Credits / Raj Gupta, Cindy Hammel, Milos Illic, Frank Kayser (Gloss Productions), Xavier Mairesse (City Films)
Year / 2010
WHEN DOG'S EAT WELL, THEY DREAM WELL
A creative campaign for Pedigree in the Middle East that showcased dogs’ dreams to communicate the quality of it's food, while respecting cultural sensitivities around the portrayal of dogs.
Role / Concept + Art
Client / Mars Middle East
Agency / TBWA/RAAD, Dubai
Credits / Raj Gupta, Sakib Afridi, Sandeep Fernandes, Rishi Chanana, Nirmal Diwadkar, Hanan Kamal, Maya Theodory
Year / 2008
NOT AMATEUR
A print ad campaign for the Worldwide Short Film Festival that redefined short films by showcasing them as meticulously crafted works of art, distinguishing them from amateur videos.
Role / Concept + Art
Client / Canadian Film Centre
Agency / doug and serge, Toronto
Credits / Raj Gupta, Ian Schwey, Lynn Sparrow, Phillip Rostron, Mike Halbwachs
Year / 2012
BUTTHEAD
A lighthearted campaign for Prostate Cancer Canada that used toilet humor to raise awareness about prostate health, making a serious topic more approachable.
Role / Concept + Art
Client / Prostate Cancer Canada
Agency / doug and serge, Toronto
Credits / Raj Gupta, Ian Schwey, Lynn Sparrow, Phillip Rostron, Mike Halbwachs
Year / 2012
END THE DISCOMFORT
A discreet campaign for Canesten that addressed the sensitive topic of yeast infections using clever graphic visuals, resonating with women.
Role / Art + Concept
Client / Bayer, Canada
Agency / J. Walter Thompson, Toronto
Credits / Raj Gupta, Lynn Sparrow, Phillippa Sharpe,
Year / 2017
SPEEDING IS LETHAL
A "game-ucational" campaign for the Royal Canadian Legion that used Fortnite to create a virtual experience where young gamers could explore historical Canadian battlegrounds, ultimately successfully reaching a new generation and fostering respect for veterans.
Role / Concept + Art
Client / Royal Canadian Legion
Agency / Wunderman Thompson, Toronto.
Credits / Raj Gupta, Ari Elkouby, Jon Webber, JXDVN, John Colluci, Jennifer Cotton, Chris Tait, Kyle Anderson, Matt Ball, Mike Davidson, Matt Good, Angie Lamanna, Waverly Shin
Year / 2019
BAN THE BULB
An environmental campaign for Greenpeace Middle East that highlighted the harmful impact of ordinary bulbs, urging a switch to energy-efficient lighting to combat global warming.
Role / Art + Concept
Client / Bayer, Canada
Agency / J. Walter Thompson, Toronto
Credits / Raj Gupta, Lynn Sparrow, Phillippa Sharpe,
Year / 2017
PUT YOUR SKILLS TO BETTER USE
A print ad for Career Junction that encouraged creative professionals to find roles where their unique skills could be fully appreciated, positioning the brand as the bridge to fulfilling careers.
Role / Concept + Art
Client / Career Junction, South Africa
Agency / TBWA, Dubai
Credits / Raj Gupta, Sakib Afridi, Rishi Channana
Year / 2007
SHINE BEYOND CLEAN
A print ad campaign for Prill dishwashing liquid that highlighted its exceptional cleaning power, emphasizing how it makes dishes shine with a brilliance beyond ordinary.
Role / Art + Concept
Client / Bayer, Canada
Agency / J. Walter Thompson, Toronto
Credits / Raj Gupta, Lynn Sparrow, Phillippa Sharpe,
Year / 2017
A LITTLE PUSH
An ad campaign for Nayomi that cleverly adhered to Middle Eastern modesty standards while showcasing the powerful lift of their push-up bras, delivering the message through subtle and culturally respectful visuals.
Role / Concept + Art
Client / Nayomi Lingerie
Agency / TBWA, Dubai
Credits / Raj Gupta, Sandeep Fernandez
Year / 2010
OTHER WORK
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