TYLENOL CANADA
SICK BEATS
Role / Creative Direction
Client / Kenvue Canada
Agency / One Method, Toronto
Credits / Sophia Wilby, Ashley Park, Aidan Sykes, David Lineros, Raj Gupta, Rudy Cho
Year / 2024
We showed up wherever fans were hurting, coinciding with team eliminations in Winnipeg, Toronto, Vancouver, and Edmonton.
And paired our symbol of loss with messages of strength and hope across all social and outdoor advertising.
OTHER WORK
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