CANESTEN

END THE DISCOMFORT

CanestenAd_Mockup_01
Role / Art Direction + Concept
Client / Bayer Canada
Agency / J. Walter Thompson, Toronto

Credits / Phillippa Sharpe, Raj Gupta, Lynn Sparrow
Year / 2017

Canesten wanted to address the sensitive topic of yeast infections in a manner that resonated with women while respecting privacy and maintaining sensitivity.

We used a clever graphic visual to represent the discomfort, placed in a context where women can relate and respond without embarrassment.

CanestenAd_Burn
CanestenAd_Itch
CanestenAd_ShelfBlade
Digital Media
Social Media
Traditional Media
Art & Design
Health & Wellness

REACH ME HERE

Toronto, Canada
+1 647 997 5806

Dubai, United Arab Emirates
+971 50 3686258

© Amritraj Gupta 2025